Warner Music Group (WMG) has launched its personal in-house podcast community, referred to as Interval Presents.
WMG says that the brand new community will produce “multi-format, culture-forward audio content material on the intersection of music, popular culture, and social influence”.
WMG’s Senior Vice President of Digital Technique & Enterprise Growth, Allan Coye, will oversee Interval Presents within the function of Basic Supervisor.
The music firm says that its labels and digital editorial manufacturers will retain autonomy and proceed to provide podcast content material below their very own banners, whereas additionally exploring alternatives to work alongside Interval Presents on initiatives and initiatives.
The primary slate of podcasts from Interval Presents, which is able to roll out all year long, will embody numerous codecs, together with discuss exhibits and narrative-driven episodic exhibits.
Exhibits hosted by artists equivalent to Oscar-winning actress Lupita Nyong’o, who will host a present centered on non-fiction cultural storytelling that explores the African diaspora.
Snap Judgment, the manufacturing firm behind the lengthy operating podcast and radio present, Snap Judgment, will produce Nyong’o’s present in addition to a slew of future content material for Interval Presents.
In the meantime, Grammy-nominated singer Jason Derulo, who’s represented by UTA, will headline a podcast sequence produced by Clamor that makes use of vocal performances to inform what WMG calls “a fictional, noir-inflected romance story”.
Plus, Grammy-nominated songwriter and entrepreneur Billy Mann, will host a present that includes “among the world’s greatest stars and their tales about confronting adversity”, in response to WMG.
Moreover, Interval Presents has partnered with manufacturing firm Awfully Good, who developed Idris and Sabrina Elba’s podcast Coupledom and the Ambie-nominated sequence The Messenger; as effectively audio-first manufacturing firm Double Elvis, the corporate behind the award-winning podcasts Disgraceland, A few Lady, Pricey Younger Rocker, Right here Comes the Break, and lots of extra.
WMG says that Awfully Good will produce a docu-series for Interval Presents “that explores thought-provoking questions” with the primary season, hosted by artist Xiuhtezcatl.
Double Elvis may also produce two exhibits launching later this yr, a sequence concerning the historical past of media and the function communities of coloration performed within the worlds of radio, print, and tv we all know at this time.
The opposite podcast franchise will inform tales of Warner Music artists who “defied expectations, outlined main cultural moments, and redefined themselves at instances when the stakes had been highes”t
The primary season will probably be based mostly on the lifetime of the legendary Aretha Franklin who’s signed to WMG’s Atlantic Information.
“That is just the start and as we develop, we hope to remain true to our roots in music whereas additionally utilizing audio artistry as a car to discover new terrains of storytelling, and finally, join deeply with our viewers.”
Allan Coye
Coye mentioned: “Interval Presents permits us to develop and share podcast content material that propels contemporary, participating conversations round trending subjects and points that matter to numerous communities — all by way of a culture-forward lens.
“That is just the start and as we develop, we hope to remain true to our roots in music whereas additionally utilizing audio artistry as a car to discover new terrains of storytelling, and finally, join deeply with our viewers.”
“Interval Presents is a pure development of Warner Music Group’s wealthy historical past of manufacturing generation-defining music, supporting creatives and driving tradition.”
Oana Ruxandra, WMG
Oana Ruxandra, WMG Chief Digital Officer & EVP of Enterprise Growth, mentioned: “Interval Presents is a pure development of Warner Music Group’s wealthy historical past of manufacturing generation-defining music, supporting creatives and driving tradition.
“There’s a starvation for extra inclusive and genuine podcast content material and, with Allan main the cost, we’re thrilled to launch an audio platform that can join with this rising viewers and highlight a breadth of voices and views.”Music Enterprise Worldwide
