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TORONTO, Could 25, 2022 (GLOBE NEWSWIRE) — Ideon Media introduced right now it can function the unique advert gross sales and branded content material growth associate for VICE Media Group (VMG), the world’s largest impartial youth media group, in Canada. VMG digital properties, which embrace VICE.com, and Refinery29.com, attain a mixed 13.3 million distinctive guests in Canada per thirty days throughout all platforms (GAR, GWL, Comscore, VICE Census).
The brand new partnership will see Ideon Media solely symbolize the business exercise of VICE.com and Refinery29.com in Canada to manufacturers and advertisers. This consists of the sale of media promoting and sponsorships, manufacturing of branded content material in addition to affiliate promoting and commissions.
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“VICE leaves an indelible mark on the general public discourse, with spectacular in-depth reporting and genuine storytelling that resonates worldwide. We’re so proud to symbolize VICE in Canada, and so flattered that Ideon has been given full latitude to assist Canadian advertisers inform their tales on platforms like VICE and Refinery29 utilizing Canadian expertise and creators,” mentioned Kevin Bartus, Ideon Media President and CEO.
“VICE is a real Canadian media success story, and has all the time been the gold customary for built-in campaigns focusing on the youth demographic, and I’m thrilled to be working with the corporate once more. From best-in-class branded content material, to unbelievable brand-sponsored occasions, and even cutting-edge proprietary digital advert merchandise; VICE and Refinery29 permit manufacturers to succeed in an enormous Canadian viewers of extremely influential Gen-Z and Millennial younger folks in genuine and significant methods,” mentioned Shawn Phelan, Vice President of Model Partnerships, Ideon Media.
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“I’m delighted to be partnering with Kevin, Shawn and the crew at Ideon in Canada to drive future progress throughout our publishing enterprise. Our shared ardour for the VICE manufacturers, storytelling, breakthrough content material options and our audiences will permit us to grasp our formidable progress targets out there and to forge new alternatives with manufacturers and advertisers,” mentioned Luke Barnes, Chief Income Officer and Chief Digital Officer, EMEA, VICE Media Group.
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest impartial youth media firm. Launched in 1994, VICE has places of work throughout 25 international locations throughout the globe with a concentrate on 5 key companies: VICE.com, an award-winning worldwide community of digital content material; VICE STUDIOS, a function movie and tv manufacturing studio; VICE TV, an Emmy-winning worldwide tv community; a Peabody award profitable NEWS division with probably the most Emmy-awarded nightly information broadcast; and VIRTUE, a world, full-service artistic company. VICE Media Group’s portfolio consists of Refinery29, the main world media and leisure firm centered on girls; PULSE Movies, a London-based next-generation manufacturing studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a world digital and bimonthly journal defining vogue and up to date tradition and design.
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ABOUT IDEON MEDIA (www.ideonmedia.com)
Ideon Media is a Toronto-based digital agency that provides a large spectrum of advertiser options with best-in-class writer illustration and wholly owned and operated websites, together with SavvyMom.ca and 29Secrets.com. Ideon makes a speciality of customized content material applications created by our award-winning in-house editorial crew, influencer applications, occasions, efficiency community, proprietary information, and analytics. Ideon Media reaches a mixed complete of 18.6 million Canadians (Comscore, March 2022).
For extra data or interview requests: Shawn Phelan at shawn.phelan@ideonmedia.com
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Writer of the article:
Article content material
TORONTO, Could 25, 2022 (GLOBE NEWSWIRE) — Ideon Media introduced right now it can function the unique advert gross sales and branded content material growth associate for VICE Media Group (VMG), the world’s largest impartial youth media group, in Canada. VMG digital properties, which embrace VICE.com, and Refinery29.com, attain a mixed 13.3 million distinctive guests in Canada per thirty days throughout all platforms (GAR, GWL, Comscore, VICE Census).
The brand new partnership will see Ideon Media solely symbolize the business exercise of VICE.com and Refinery29.com in Canada to manufacturers and advertisers. This consists of the sale of media promoting and sponsorships, manufacturing of branded content material in addition to affiliate promoting and commissions.
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Article content material
“VICE leaves an indelible mark on the general public discourse, with spectacular in-depth reporting and genuine storytelling that resonates worldwide. We’re so proud to symbolize VICE in Canada, and so flattered that Ideon has been given full latitude to assist Canadian advertisers inform their tales on platforms like VICE and Refinery29 utilizing Canadian expertise and creators,” mentioned Kevin Bartus, Ideon Media President and CEO.
“VICE is a real Canadian media success story, and has all the time been the gold customary for built-in campaigns focusing on the youth demographic, and I’m thrilled to be working with the corporate once more. From best-in-class branded content material, to unbelievable brand-sponsored occasions, and even cutting-edge proprietary digital advert merchandise; VICE and Refinery29 permit manufacturers to succeed in an enormous Canadian viewers of extremely influential Gen-Z and Millennial younger folks in genuine and significant methods,” mentioned Shawn Phelan, Vice President of Model Partnerships, Ideon Media.
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Article content material
“I’m delighted to be partnering with Kevin, Shawn and the crew at Ideon in Canada to drive future progress throughout our publishing enterprise. Our shared ardour for the VICE manufacturers, storytelling, breakthrough content material options and our audiences will permit us to grasp our formidable progress targets out there and to forge new alternatives with manufacturers and advertisers,” mentioned Luke Barnes, Chief Income Officer and Chief Digital Officer, EMEA, VICE Media Group.
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest impartial youth media firm. Launched in 1994, VICE has places of work throughout 25 international locations throughout the globe with a concentrate on 5 key companies: VICE.com, an award-winning worldwide community of digital content material; VICE STUDIOS, a function movie and tv manufacturing studio; VICE TV, an Emmy-winning worldwide tv community; a Peabody award profitable NEWS division with probably the most Emmy-awarded nightly information broadcast; and VIRTUE, a world, full-service artistic company. VICE Media Group’s portfolio consists of Refinery29, the main world media and leisure firm centered on girls; PULSE Movies, a London-based next-generation manufacturing studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a world digital and bimonthly journal defining vogue and up to date tradition and design.
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ABOUT IDEON MEDIA (www.ideonmedia.com)
Ideon Media is a Toronto-based digital agency that provides a large spectrum of advertiser options with best-in-class writer illustration and wholly owned and operated websites, together with SavvyMom.ca and 29Secrets.com. Ideon makes a speciality of customized content material applications created by our award-winning in-house editorial crew, influencer applications, occasions, efficiency community, proprietary information, and analytics. Ideon Media reaches a mixed complete of 18.6 million Canadians (Comscore, March 2022).
For extra data or interview requests: Shawn Phelan at shawn.phelan@ideonmedia.com
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