Los Angeles-based Activist Artists Administration is increasing its deal with Asia, appointing trade veteran Jonathan Heeter as Head of Asia for Activist.
Heeter is tasked with figuring out and maximising alternatives for Activist’s purchasers in Asia, and particularly Larger China, the place Activist says he has greater than twenty years’ expertise “representing main labels, world artists and iconic manufacturers”.
The Activist roster is comprised of recording artists, actors, leisure and media manufacturers together with The Lumineers, Alec Benjamin, Empire of the Solar, Grateful Lifeless, Lifeless & Firm*, Bobby Weir, Dwight Yoakam, Brittney Spencer, Michael Franti & Spearhead and All Elite Wrestling.
Heeter, who’s fluent in Mandarin after residing in China for greater than 20 years, has a deep information of the Asian market from working in key management roles.
At Dentsu, He labored as a Senior Strategist tasked, in response to Activist, “with serving to Chinese language multinationals develop and implement omni-channel and branding campaigns throughout China and the Asia Pacific Area”.
Activist additionally says that Heeter helped guitar model Fender construct a D2C enterprise in China.
Heeter’s music trade expertise consists of working the Worldwide Division at Warner Music China.
Activist says that his preliminary focus will likely be positioning the corporate’s purchasers “to learn from the following wave of digital innovation in Asia” and “to unlock incremental worth for artists and types in e-commerce, bodily retail, IP creation and shopper engagement”.
Heeter’s extra expertise in China consists of working his personal boutique advertising and marketing consultancy, the place he helped launch Shangri-La Beer, a craft brewery in northern Yunnan province that gives employment for graduates of an area orphanage.
His company additionally developed artistic campaigns for Adidas, CHAO Inns and Chinese language fintech model Lancaiwang.
“He has a confirmed observe report in Asia and has maintained deep, high-level relationships all through the area which makes him the proper particular person to establish, help and increase our enterprise.”
Bernie Cahill, Activist
“Jonathan has over 20 years of first-hand expertise in China, the place he constructed important companies and types,” stated Bernie Cahill, Founding Associate of Activist.
“He has a confirmed observe report in Asia and has maintained deep, high-level relationships all through the area which makes him the proper particular person to establish, help and increase our enterprise.”
“I’m thrilled to affix the Activist crew and assist present worth for our purchasers in one of the crucial thrilling leisure markets on this planet.”
Jonathan Heeter
Heeter stated: “I’m thrilled to affix the Activist crew and assist present worth for our purchasers in one of the crucial thrilling leisure markets on this planet.
“The expansion potential all through the area, together with China, Korea and Southeast Asia, is large and I’m trying ahead to bringing expanded alternatives to our complete roster and some choose new purchasers.”Music Enterprise Worldwide
