The information was introduced immediately (June 16) by co-founder and Chairman/CEO Kevin Liles.
Bass and Bouab, who each joined 300 in 2014, had been most not too long ago the corporate’s Senior Vice President of Advertising and marketing and Senior Vice President/Head of A&R, respectively.
This marks the primary main government transfer on the firm because it was acquired by Warner Music Group on the finish of final yr.
Warner and 300 say that Bass has helped “carry to life among the business’s most influential advertising methods”, together with campaigns for 300 artists comparable to Megan Thee Stallion, Younger Thug, Gunna, Mary J. Blige, Fetty Wap, Migos, Tee Grizzley, and others.
She has been acknowledged on Billboard’s Girls in Music, Hip Hop Energy Gamers, 40 Below 40, and Indie Energy Gamers lists, in addition to Selection Journal’s Hitmakers and Girls’s Impression Lists, and has received Libera, Webby, Clio Music, Shorty, and Telly awards in advertising.
Bass started her profession as an intern at Island Def Jam earlier than becoming a member of the corporate as a full-time Advertising and marketing Assistant. In January of 2014, she turned 300’s first advertising rent, and as a result of what 300 says is “an impeccable observe report”, was promoted to SVP of Advertising and marketing in 2019.
As the top of 300’s A&R division, Bouab has been key in signing and creating the label’s largest skills – from Megan Thee Stallion to Fetty Wap and Tee Grizzley.
Bouab has additionally facilitated notable releases from Younger Thug, Gunna, Mary J. Blige, $NOT, Phony Ppl, and Shy Glizzy, with whom he launched Glizzy Gang, in addition to Atlanta breakout artist Hunxho.
Bouab additionally launched the label Unauthorized Leisure, and he has beforehand labored with Def Jam, Asylum, and Sony Music Leisure.
“My philosophy is to all the time encompass myself with superb, devoted, passionate folks, and I’ve been really blessed to have Rayna and Selim at my facet for the previous eight years.”
Kevin Liles
Liles mentioned: “My philosophy is to all the time encompass myself with superb, devoted, passionate folks, and I’ve been really blessed to have Rayna and Selim at my facet for the previous eight years.
“This dream group has been dominating the hip hop area for a decade with an artist-first, unbiased mindset.
“From turning once-in-a-generation skills like Megan Thee Stallion, Younger Thug, Gunna, and the legendary Mary J. Blige into world superstars, to turning musical moments into cultural actions like Pushin P, Entice Queen, Dangerous and Boujee, and Sizzling Lady Summer season, they make an unstoppable management duo.
“With deep expertise throughout all traces of our enterprise, Rayna and Selim have been important gamers in constructing our firm from the bottom up, and I do know they’re destined for nice issues as we start a brand new chapter within the ever-evolving e book of 300.”
“Below Kevin’s sensible steering, we’ve signed and developed artists who’ve topped the charts, moved tradition, and made a distinction on this planet.”
Selim Bouab
Bouab mentioned: “We’ve each had the improbable expertise of being a part of the evolution of 300.
“Below Kevin’s sensible steering, we’ve signed and developed artists who’ve topped the charts, moved tradition, and made a distinction on this planet.”
“Now we have a group of progressive and passionate people and I’m extremely excited for the longer term.”
Rayna Bass
Bass added: “It’s all the time been our mission to serve artists on the highest degree and to stay culturally pushed. This has been the north star in our improvement as executives and leaders.
“Now we have a group of progressive and passionate people and I’m extremely excited for the longer term.”
