Streaming and discovery platform Audiomack has inked a licensing settlement with Common Music Group (UMG).
The deal makes UMG content material accessible to Audiomack subscribers in international locations throughout the African continent, the UK and Canada.
The settlement between the 2 corporations expands on a earlier licensing settlement between Audiomack and UMG for the US.
With this new expansive settlement, a curated collection of UMG content material is obtainable now for Audiomack customers in 16 African international locations.
These international locations are Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe), alongside the UK and Canada.
UMG says it would additionally present Audiomack a full catalog providing for its premium subscribers in Africa.
In partnering with Audiomack to make its content material accessible throughout Africa, UMG joins the likes of Distrokid, who struck a take care of Audiomack in 2021, and Warner Music Group, who in the identical yr signed a licensing take care of Audiomack for key African territories together with Ghana, Kenya, Nigeria, South Africa and Tanzania.
WMG first entered right into a partnership with Audiomack in August 2019, marking the platform’s first licensing take care of a significant label.
“Tens of millions of listeners throughout Africa, the UK, and Canada use Audiomack day by day.”
Dave Macli, Audiomack
Dave Macli, Audiomack co-founder and CEO, stated: “Tens of millions of listeners throughout Africa, the UK, and Canada use Audiomack day by day.
“Our expanded partnership with UMG helps artists in these areas higher join with their native followers and helps artists across the globe faucet into a brand new viewers of discovery-focused music followers.”
“We’re excited for extra followers throughout Africa and past to have larger entry to a few of Africa’s most enjoyable musical expertise.”
Sipho Dlamini, Common Music South Africa & Sub-Saharan Africa
Sipho Dlamini, CEO, Common Music South Africa & Sub-Saharan Africa, added: “We’re excited for extra followers throughout Africa and past to have larger entry to a few of Africa’s most enjoyable musical expertise, in addition to UMG’s unrivalled catalog of worldwide superstars and releases.
“We welcome Audiomack as a accomplice and look ahead to working with them to assist strengthen the whole streaming ecosystem in Africa.”
“We’re excited for the long run improvement of streaming throughout the continent.”
Frank Kacou, Common Music Africa
Frank Kacou, Managing Director, Common Music Africa, stated: “Working with Audiomack will allow our artists from throughout the continent to succeed in wider throughout each French-speaking Africa and past, in addition to to construct their audiences throughout Canada, the UK and US.
“We’re excited for the long run improvement of streaming throughout the continent and to discovering nice new methods to collaborate along with the workforce at Audiomack.”
In June, UMG launched Virgin Music Label & Artist Companies in Africa.
UMG stated on the time that the division will deal with supporting the subsequent wave of unbiased artists, labels, influencers, and entrepreneurs from the area.
Common launched Virgin Music Label & Artist Companies in February 2021 as a worldwide division serving unbiased artists and labels that UMG stated is “impressed and influenced by the spirit and ethos of the enduring Virgin Data label”.Music Enterprise Worldwide
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