Common Music Group for Manufacturers (UMGB), the worldwide partnerships division of Common Music Group (UMG), has unveiled its UMusic Media Community – a media and information platform designed to attach manufacturers and companions with unique media from UMG.
UMG says that the UMusic Media Community provides manufacturers entry to its stock of music video content material, and spans its social media platforms.
The platform will permit model companions to solely entry premium content material, in addition to UMG’s information and insights.
The community additionally provides customers the chance to “hypertarget” audiences at scale “by means of probably the most thrilling music movies and artist pushed content material,” says UMG.
Companions will have the ability to faucet into UMG official music movies, songs and lyric movies, unique content material, behind-the-scenes and artist vlogs, and life-style content material from UMG-owned platforms reminiscent of Insurgent Labs, Mercury Studios and Polygram Leisure.
Moreover, the community provides branded content material and partnership alternatives throughout the corporate’s labels and artists, says UMG.
UMG’s consolidated digital properties draw greater than 150 million distinctive guests month-to-month throughout desktop, smartphones and tablets within the US, the corporate claims.
Main the UMusic Media Community is Richard Yaffa, Govt VP, World Head of UMGB, and Morgan Buksbaum, Senior VP of Media and Properties at UMGB.
“The UMusic Media Community brings collectively UMG’s unmatched artist roster, advertising and marketing capabilities and sources to empower manufacturers and companions straight.”
Richard Yaffa, UMGB
Richard Yaffa, Govt VP, World Head of UMGB, mentioned: “The UMusic Media Community brings collectively UMG’s unmatched artist roster, advertising and marketing capabilities and sources to empower manufacturers and companions straight.
“By means of this cutting-edge new platform, UMG artists can create vacation spot programming solely for manufacturers, giving our companions the flexibility to hyper-target culturally related content material the place they haven’t been in a position to do earlier than.
“When advertisers join with culturally related content material and affiliate their model with our artists, shoppers really feel larger model affinity and interact with these advertisements extra actively.”
“The UMusic Media Community combines the distinctive collective sources that solely UMG […] can present to companions.”
Michele Anthony, UMG
Michele Anthony, Govt Vice President, UMG, added: “The UMusic Media Community combines the distinctive collective sources that solely UMG, because the world’s main music-based leisure firm can present to companions, creating an unrivalled service that leverages and delivers the attain, energy and affect that nice music and artist content material can deliver, whereas creating worth for our artists, labels and our companions.”
Final week MBW found that UMG, by way of its Common Music Manufacturing Music division, had launched a brand new pattern service referred to as Usample.
In line with the Usample web site, the service provides a catalog of round 7,000 “uncommon” tracks, that, Common says, come “from the depths of the [UMG] archive, digitised for the primary time for the reason that unique pressings”.
The web site additionally says that Usample’s AI software program permits it to isolate or take away elements reminiscent of vocals or drums from historic tracks after which present related stems on request.
In 2021, eight of the world’s high ten-selling artists on the IFPI international charts had been signed to or distributed by UMG labels, says the corporate, together with BTS, Taylor Swift, The Weeknd and Glastonbury 2022 headliner Billie Eilish.Music Enterprise Worldwide
