PIXELYNX, the gaming and music metaverse firm co-founded by deadmau5 and Richie Hawtin, has appointed Kimberly Knoller to the function of Chief Advertising Officer.
In her new function, Knoller will oversee all advertising technique and execution for PIXELYNX and its first recreation, ELYNXIR, which is predicted to be launched later this 12 months.
Most not too long ago, Knoller acted as CMO of SongVest, an SEC REGA+ certified music royalty platform that lets followers spend money on music.
Knoller beforehand labored at The Knoller Group (TKG) which she based in 2010.
The Knoller Group is a advertising and providers company that works with artists, avid gamers, influencers, and different people inside the leisure trade.
Previous to her function at TKG, Knoller held positions at Chrysalis Music Group, Warner Data, Musictoday, and Sony Music Leisure, amongst others.
PIXELYNX was based by Richie Hawtin, Joel Zimmerman aka deadmau5, together with music and gaming trade veterans Ben Turner, Dean Wilson and Inder Phull.
In December 2021, PIXELYNX introduced it had raised $4.5 million {dollars} in seed funding to construct their music/gaming metaverse.
On the time, the corporate introduced that its focus is constructing “a brand new digital world ecosystem that makes it straightforward for music artists to launch their very own interactive setting”.
PIXELYNX’s funding spherical was led by Animoca Manufacturers, an organization devoted to growing “digital property rights through NFTs and gaming to assist construct the open metaverse”.
Different buyers in PIXELYNX embrace Solana Ventures, Alameda Analysis, and Hyperedge Capital, amongst others.
Builders engaged on the PIXELYNX metaverse mission embrace gaming trade veterans who beforehand labored at Activision, EA Sports activities, Epic Video games, Ubisoft, and Microsoft.
“Kimberly has spent a profession forging direct relationships between artists and their followers, a ability set that might be important to us as we sit up for launching the primary expression of our music metaverse ELYNXIR.”
Inder Phull, PIXELYNX
Inder Phull, CEO of PIXELYNX, stated: “Kimberly has spent a profession forging direct relationships between artists and their followers, a ability set that might be important to us as we sit up for launching the primary expression of our music metaverse ELYNXIR.”
“Inder and all the group at PIXELYNX are spearheading a brand new cultural motion that can play an essential function in evolving the music enterprise of the longer term. I’m excited to get began.”
Kimberly Knoller
Knoller added: “Inder and all the group at PIXELYNX are spearheading a brand new cultural motion that can play an essential function in evolving the music enterprise of the longer term. I’m excited to get began.”
By Teddy CohenMusic Enterprise Worldwide
