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content="According to a 2015 study, Ella is roughly 65% more effective at preventing pregnancy than plan B when taken up to 24 hours after unprotected sex and 42% more after 72 hours."/><meta data-react-helmet="true" name="keywords" content="Plan B, emergency contraception, Ella, abortion, Roe v. Wade"/><meta data-react-helmet="true" property="og:url" content="https://fortune.com/2022/07/01/plan-b-ella-emergency-contraception-options/"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:title" content="Americans are stocking up on emergency contraception. A physician explains key differences in the options"/><meta data-react-helmet="true" property="og:description" content="According to a 2015 study, Ella is roughly 65% more effective at preventing pregnancy than plan B when taken up to 24 hours after unprotected sex and 42% more after 72 hours."/><meta data-react-helmet="true" property="og:site_name" content="Fortune"/><meta data-react-helmet="true" property="fb:pages" content="56501027948"/><meta data-react-helmet="true" property="og:image" content="https://content.fortune.com/wp-content/uploads/2022/06/copr_web_2022-06-28T000000Z_383911996_MT1NURPHO000T4V8L3_RTRMADP_3_USA-ABORTION.jpg?resize=1200,600"/><meta data-react-helmet="true" property="og:width" content="1024"/><meta data-react-helmet="true" property="og:height" content="683"/><meta data-react-helmet="true" name="twitter:card" content="summary_large_image"/><meta data-react-helmet="true" name="twitter:title" content="Americans are stocking up on emergency contraception. A physician explains key differences in the options"/><meta data-react-helmet="true" name="twitter:description" content="According to a 2015 study, Ella is roughly 65% more effective at preventing pregnancy than plan B when taken up to 24 hours after unprotected sex and 42% more after 72 hours."/><meta data-react-helmet="true" name="twitter:image" content="https://content.fortune.com/wp-content/uploads/2022/06/copr_web_2022-06-28T000000Z_383911996_MT1NURPHO000T4V8L3_RTRMADP_3_USA-ABORTION.jpg?resize=1200,600"/><meta data-react-helmet="true" name="twitter:url" content="https://fortune.com/2022/07/01/plan-b-ella-emergency-contraception-options/"/> <link data-react-helmet="true" rel="shortcut icon" 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