Reykjavik, Iceland-born music-making app Overtune has closed a USD $2 million seed spherical.
Overtune permits smartphone customers to rearrange beats, file vocals and share content material to their socials.
The startup says that its traders embrace Charles Huang, founding father of gaming franchise Guitar Hero, and former CEO and chairman of Sony Music UK Nick Gatfield.
Amongst the agency’s new traders are media firm Whynow, based by Mick Jagger’s son Gabriel Jagger.
Overtune was based in 2020 by Sigurdur Arnason, Jason Dadi Gudjonsson and Petur Eggerz Petursson.
Overtune says that it ams to “democratize music creation” and payments itself as a technique to create authentic music for social media content material on platforms corresponding to TikTok and Instagram.
On the loop-based music creation app, customers could make beats based mostly on genres or themed sound packs, corresponding to ‘Nightclub in Berlin’.
Customers can then program drums, create melodies, and file and harmonize vocals to create social media audio content material.
Overtune is the most recent music-making app to boost a multi-million greenback spherical of funding.
In Might 2021, Rapchat, a music-making app and discovery platform for hip hop artists, closed a $2.3m funding spherical led by enterprise capital agency Adjoining and Sony Music Leisure.
In April 2022, social music-making platform BandLab revealed that it raised $65 million in a Sequence B spherical, with a post-money valuation of $315 million.
“I’m thrilled to have Gabriel and the whynow workforce on board at Overtune.”
Sigurdur Arnason, Overtune
Sigurdur Arnason, co-founder and CEO at Overtune, stated: “I’m thrilled to have Gabriel and the Whynow workforce on board at Overtune.
“In a couple of quick weeks they’ve impressed me with their agility and startup mindset.”
“Conventional music apps (is_ locking many out of the content material creation economic system.”
Petur Eggerz Petursson, Overtune
Petur Eggerz Petursson, co-founder, added: “Conventional music apps and composition packages have been accessible solely to people with intensive technical and musical experience, locking many out of the content material creation economic system.”
“Virality on Social media is highly effective, but unpredictable.”
Jason Dadi Gudjonsson, overtune
Jason Dadi Gudjonsson, co-founder, stated: “Virality on Social media is highly effective, but unpredictable.
“With the rise of TikTok and Instagram Reels content material the fashionable media format has modified.
“Overtune is made to suit the wants of the artistic social media customers who need to have the ability to create content material on the fly – giving customers a device that enables them to venture their very own id by sound slightly than counting on pre-existing songs when making content material.”Music Enterprise Worldwide
