Tencent Music Leisure Group (TME) has partnered with Dolby Laboratories to make its Dolby Atmos service out there on QQ Music, certainly one of China’s largest home music streaming providers.
In accordance with a press launch saying the partnership, TME-owned QQ Music would be the first home music service in China to combine Dolby Atmos sound, which adopts spatial audio know-how for immersive sound experiences.
The service is on the market now to QQ Music SVIP subscribers.
TME says that the announcement marks the “begin of a strategic partnership between TME and Dolby” that can “make music in Dolby Atmos extra accessible in China”.
In accordance with the press supplies, the catalog of music and artists out there on QQ in Dolby Atmos contains the likes of Ed Sheeran, Coldplay, Roddy Ricch, and Sia.
Music from home artists akin to Buyi Mao, Charlie Zhou, Mayday, Jam Hsiao, Tia Ray, Nana Ou-yang, and INTO1 can also be out there within the format.
At launch, TME says that Dolby Atmos is on the market to QQ Music SVIP subscribers with a Dolby Atmos-enabled Android smartphone, and contains Android gadgets from manufacturers akin to Lenovo, moto, OPPO, OnePlus, realme, Redmi, Samsung and Xiaomi.
TME additionally says it plans to roll out the service quickly to extra use circumstances, akin to automobiles outfitted with Dolby Atmos.
“As China’s first home music service supporting Dolby Atmos, QQ Music is a pacesetter in offering revolutionary listening experiences for music followers.”
Alan Zhou, QQ Music
Alan Zhou, Vice President of Expertise, QQ Music, Tencent Music Leisure Group, mentioned: “Our collaboration with Dolby permits us to offer QQ Music subscribers with an unbelievable music listening expertise.
“As China’s first home music service supporting Dolby Atmos, QQ Music is a pacesetter in offering revolutionary listening experiences for music followers in China.
“Customers will really feel sound from throughout with crystal clear particulars when listening to music in Dolby Atmos and expertise the great thing about music extra vividly and realistically.
“TME will work intently with Dolby to carry extra high-quality content material in Dolby Atmos from numerous artists and labels to the service, providing creators and followers a brand new world of music dropped at life in Dolby Atmos.”
“We’re thrilled to collaborate with TME.”
Jeff Wong, Dolby Laboratories
“Dolby Atmos is remodeling how music is created and loved.
“We’re thrilled to collaborate with TME and produce this revolutionary music expertise to extra Chinese language music followers via QQ Music.
“We stay up for extending that have with TME to extra eventualities the place music is important.”
“I hope that music followers on QQ Music will benefit from the phenomenal expertise I loved after I first heard my music in Dolby Atmos.”
Tia Ray
Tia Ray, Singer, mentioned: “Dolby Atmos permits us to open our thoughts when creating music, introducing new wealthy depths of sound.
“It permits me to see my music in a brand new means.
“I hope that music followers on QQ Music will benefit from the phenomenal expertise I loved after I first heard my music in Dolby Atmos.”
“Dolby Atmos affords limitless house for creativity.”
Lei Qian, Composer and Music Producer
Lei Qian, Composer and Music Producer, added: “Dolby Atmos affords limitless house for creativity.
“Because of this, I can categorical feelings and footage in music extra freely than I might earlier than.
“Now, with QQ Music supporting Dolby Atmos, music followers will be capable of really feel the creativity and expression in my music in a deeper means.”
“Dolby Atmos makes music really feel extra vibrant and immersive.”
Kevin Shin, WAJI Music
Kevin Shin, Basic Supervisor of WAJI Music, mentioned: “My first expertise with Dolby Atmos was listening to Buyi Mao’s newest album Lonely Planet.
“Dolby Atmos makes music really feel extra vibrant and immersive whereas permitting artists to share their creative intent in new methods. It’s a serious step ahead for music.”
“As an business, we’re continuously searching for methods to offer music followers with a greater listening expertise.”
Sam Hu, Taihe Music Group
Sam Hu, Vice President of Taihe Music Group, mentioned: “As an business, we’re continuously searching for methods to offer music followers with a greater listening expertise.
“Dolby Atmos is certainly one of our options.
“Now, music followers can really feel a deeper emotional connection when listening to their favourite music from Taihe in Dolby Atmos on QQ Music, like Charlie Zhou’s Brightness from the documentary Forbidden Metropolis or Nana Ou-yang’s upcoming new album.”
By partnering with Dolby to permit for spatial audio streaming, TME follows within the lead of Amazon Music and TIDAL, who each launched Dolby Atmos-mixed tracks to its providers in 2019.
Apple Music‘s spacial audio format, with assist for Dolby Atmos, was rolled out in June 2021.
Amongst its many hats as a tech large, Tencent Holdings, proprietor of TME, additionally owns the social app WeChat, which has over 1.2 billion lively customers as of Q1 2022.
In June, the WeChat platform hosted a free livestream efficiency from the Backstreet Boys. It was watched by 45 million viewers in China, the highest-attended livestream on WeChat from a global artist.
TME additionally grew to become a world music distributor in April with the launch of its ‘One-Click on For All’ service, which permits unbiased musicians registered to its platform to distribute music to over 150 platforms globally, together with Spotify, YouTube and Apple Music.Music Enterprise Worldwide
