UMG says that its new deal covers key African territories. Mdundo reviews to have 17 million lively month-to-month customers throughout Africa, which implies the service has added 10 million since February 2021.
UMG is the newest main file firm to ink a licensing cope with Mdundo, which was established in Kenya in 2013 and is now headquartered in Denmark.
Mdundo says that its development has primarily been achieved in Nigeria, with extra development in Tanzania, Kenya, and Ghana.
The corporate provides that it has primarily been specializing in securing music rights for native African catalog and has within the final yr introduced partnerships with telecommunication corporations like Vodacom Tanzania, MTN Nigeria and Airtel Nigeria.
Mdundo operates in an more and more lively music streaming area on the African continent.
Over the previous decade, Common Music Africa has expanded its attain on the continent and now has two regional headquarters in Africa – in Johannesburg, South Africa and Abidjan, Côte D’Ivoire – with extra places of work in Nigeria, Senegal, Cameroon, Kenya, and Morocco.
“Martin and his crew have constructed a formidable platform for African artists, and we sit up for working collectively to develop the footprint for our African and worldwide expertise inside the continent.”
Ulrik Cahn, UMG
Ulrik Cahn, UMG’s Government Vice President for Africa, the Center East and Asia (AMEA) area, mentioned: “Martin and his crew have constructed a formidable platform for African artists, and we sit up for working collectively to develop the footprint for our African and worldwide expertise inside the continent.”
“We welcome Mdundo as a companion, and are excited for extra followers throughout Africa to have larger entry to a few of Africa’s most fun musical expertise, in addition to UMG’s unmatched catalog of worldwide artists.”
Sipho Dlamini, Common Music South Africa & Sub-Saharan Africa
Sipho Dlamini, CEO of Common Music South Africa & Sub-Saharan Africa mentioned: “We welcome Mdundo as a companion, and are excited for extra followers throughout Africa to have larger entry to a few of Africa’s most fun musical expertise, in addition to UMG’s unmatched catalog of worldwide artists.”
“Our focus is to offer a related service to the a whole lot of tens of millions of potential customers in Africa which can be getting on-line.”
Martin Møller Nielsen, Mdundo
Mdundo CEO, Martin Møller Nielsen, added: “Our focus is to offer a related service to the a whole lot of tens of millions of potential customers in Africa which can be getting on-line.
“Lately, Mdundo.com has reported explosive development, from 5 million month-to-month customers in June 2020 to an anticipated 19-20 million month-to-month lively customers in June 2022 and a +225% development in income for the yr ending June 2022.
“Because the main music firm globally, we’re extraordinarily happy to work with Common Music inside Africa in direction of our imaginative and prescient of offering Africa with a simple and authorized resolution to accessing music that matches the native shoppers”.Music Enterprise Worldwide
