Spotify‘s former Head of Music Enterprise Improvement Karibi Dagogo-Jack has been named Head of Music Partnerships at gaming platform Roblox.
The exec’s appointment varieties a part of a wider enlargement of Roblox’s world partnerships staff with key hires and appointments.
Dagogo-Jack’s appointment comes a number of months after Jonathan Vlassopulos, Roblox’s former World Head of Music, left his position on the finish of April.
As a part of what Roblox calls an “enlargement” of its world partnerships staff, Dagogo-Jack joins new hires and appointments Todd Lichten as Head of Leisure Partnerships, Winnie Burke, Head of Trend & Magnificence Partnerships, Hayden Walling, Head of Sports activities Partnerships, and Arvind Jayaram, Head of Account Administration, Partnerships.
Dagogo-Jack will oversee and construct relationships between Roblox and artists, labels, managers, publishers, and producers.
At Spotify, he was chargeable for pursuing strategic alternatives for the corporate’s playlists and artist applications.
As Head of Leisure Partnerships at Roblox, Lichten will likely be chargeable for creating strategic relationships with movie and TV studios, expertise, and digital media manufacturers.
He was beforehand Head of Rising Content material at Meta (Fb), the place he led programming for occasions resembling Commencement 2020 with Oprah Winfrey, Fb’s debut joint manufacturing with Instagram.
Todd additionally developed unique collection for the social platform, together with the Emmy Award-winning speak present Pink Desk Discuss.
Winnie Burke has been with Roblox for over seven years, serving to to make digital characters couture by means of model partnerships with the likes of Gucci, Ralph Lauren, Nike, VANS, Alo, Tommy Hilfiger and Givenchy Magnificence.
Whereas the likes of Spotify have already used the Roblox platform to enter the metaverse sector, Roblox says that Burke is tasked with “serving to manufacturers perceive what it means to enter the metaverse and construct experiences on Roblox which is able to resonate with [Roblox’s] rising and engaged neighborhood.”
Heading up Roblox’s sports activities sector is Hayden Walling, who will work to deliver leagues, athletes, and sports activities groups to the platform.
Walling joined Roblox in 2021, and has launched metaverse experiences with the NFL, McLaren Racing, NASCAR and Wimbledon.
Earlier than becoming a member of Roblox, Walling spent a decade at Nike serving to to gamify its merchandise by means of integrating DSP platforms on to Nike Exercise apps, and partnering the Nike/Jordan manufacturers with gaming companions resembling 2k, EA, Epic, Nintendo, PlayStation and Xbox.
As Head of Account Administration, Partnerships at Roblox, Arvind Jayaram will oversees a staff that “gives companions with greatest practices and instruments to deliver their IP to the [Roblox] platform”, says the corporate.
Beforehand, his staff has helped companions launch Roblox experiences, resembling Gucci Backyard, Within the Heights, Vans World, Nikeland and NFL Tycoon.
“I’m excited to increase our world partnerships staff and guarantee a deeper give attention to core verticals.”
Christina Wootton, Roblox
Christina Wootton, VP of World Partnerships, stated: “We’ve seen numerous success with prime manufacturers coming onto the Roblox platform, and our partnership work continues to speed up as they experiment with new codecs, launch persistent social areas, uncover new income streams, and push the boundaries of creativity.
“The expansion within the variety of persistent experiences particularly signifies long-term dedication and showcases that manufacturers view our platform because the next-generation immersive social place for ongoing neighborhood engagement vs. a spot for one-time activations.
“I’m excited to increase our world partnerships staff and guarantee a deeper give attention to core verticals together with leisure, music, vogue, magnificence, expertise and sports activities the place we will proceed to develop our platform and have interaction our viewers on an ongoing foundation.”
The brand new hires and appointments at Roblox observe a big current increase to the gaming platform’s music presence.
The corporate kicked off 2022 with what it described on the time as a ‘First of its Form DJ Social gathering’, that includes a digital efficiency by an avatar of producer David Guetta.
In March, the massively standard gaming platform additionally hosted a digital efficiency from 24kGoldn, as a part of a strategic partnership between Roblox and Sony Music that started on July 6 2020.
That partnership constructed upon an present relationship between the 2 firms, a relationship that has introduced performances from the likes of Lil Nas X and Zara Larsson to Roblox gamers.Music Enterprise Worldwide
