Trinh Tham has joined Common Music Canada (UMC) as Senior Vice President, Income & Digital Technique.
Within the function, Tham will oversee UMC’s digital advertising and marketing, streaming and music technique, knowledge analytics and industrial affairs groups.
She is going to work carefully with UMC Chairman & CEO Jeffrey Remedios and the manager management group.
Tham has gained experience throughout multinational environments, main enterprise and digital transformations, and working billion-dollar P&Ls.
Tham joins UMC from menswear retailer Harry Rosen as EVP & CMO, the place she helped drive enterprise progress through model methods, advertising and marketing and Buyer Relationship Administration.
Earlier than becoming a member of Harry Rosen, she held varied senior roles that embody Interim Senior Vice President of Advertising at Sobeys Inc., VP Built-in Advertising at Tim Hortons, and Head of Advertising for Leisure Manufacturers at Bell Media.
At Bell Media, Tham helped launch subscription video service CraveTV, digital merchandise and TV collection and sporting occasions.
Described as somebody who’s “enthusiastic about making progress in Variety, Fairness and Inclusion” by UMC, Tham additionally at the moment volunteers with a number of organizations and serves on varied boards.
“Trinh is a confirmed chief who thrives on the intersection of tradition and enterprise.”
Jeffrey Remedios, mentioned: “Trinh is a confirmed chief who thrives on the intersection of tradition and enterprise.
“She is an achieved model strategist who makes use of daring and inventive concepts to drive income progress and ship impactful outcomes.
“Throughout this new portfolio she’ll additional elevate a gaggle of UMC’s high performers, providing a world perspective to learn our artists, companions, and purchasers as we carry Canadian artists to the world.
“We’re excited to welcome her to the group.”
“Common Music Canada is an extremely spectacular and impressive group.”
Trinh Tham, added: “Common Music Canada is an extremely spectacular and impressive group, discovering methods to assist artists, create, and lead, throughout an ever-changing business.
“I’m honoured to hitch Jeffrey and the group to proceed to construct, develop, and amplify the attain and influence UMC has in Canada and past.”
Elsewhere at Common Music Group (UMG), the corporate lately struck a licensing cope with African music service Mdundo.
Mdundo, which was based in Kenya in 2013, has grown quickly over the previous few years, gaining 10 million energetic month-to-month customers since February 2021 to succeed in 17m customers.
Following within the footsteps of companies resembling Beatclub, co-founded by Timbaland, and Splice, UMG additionally lately introduced its plans to enter the burgeoning pattern service sector with Usample which, it mentioned on the time, provides a catalog of ~7,000 tracks sourced “from the depths of the [UMG] archive, digitised for the primary time because the unique pressings”.Music Enterprise Worldwide
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