Digital actuality live performance platform AmazeVR has signed a three way partnership take care of Okay-pop large premier leisure group SM Leisure and Studio KWANGYA, SM Leisure’s metaverse content material manufacturing home.
Collectively, the 2 will launch Studio A, which might be based mostly in Seoul, South Korea.
The information follows AmazeVR’s $15 million spherical of funding in January to assist what it referred to as its “imaginative and prescient for VR concert events”.
SM Leisure is one in every of South Korea’s largest leisure corporations and performed a key function within the world emergence of Okay-pop since its the agency was established in 1995.
AmazeVR says that it’ll carry its VR live performance creation instruments to the Studio A JV, embrace a customized 3D VR digital camera and stage setup, Unreal Engine-based VR VFX Instruments, and AI modules to automate handbook duties.
Concert events might be distributed solely by AmazeVR’s VR music metaverse service and SM’s VR metaverse service.
Just lately, SM’s new lady group Aespa has made their debut each in actual life and within the metaverse.
SM struck a deal with Warner Information in early June 2022 and performed their first US reside present at Coachella 2022.
Different artists on SM’s roster embrace NCT, Tremendous Junior, Ladies’ Technology, Shinee, Exo, Purple Velvet, SuperM, TVXQ, and BoA.
Elsewhere, AmazeVR claims that it “captivated followers this summer time”, throughout a US-based VR Live performance tour with Megan Thee Stallion.
The VR live performance performances at collaborating film theaters featured a multi-song set utilizing VR headsets.
“SM is worked up to broaden our market to incorporate metaverse content material for artists utilizing AmazeVR’s industry-leading VR applied sciences and proprietary live performance creation instruments.”
Sung-su Lee, SM Leisure
Sung-su Lee, CEO of SM Leisure, added: “SM is worked up to broaden our market to incorporate metaverse content material for artists utilizing AmazeVR’s industry-leading VR applied sciences and proprietary live performance creation instruments.
“We’ve had an important curiosity on this market and see the chance for our artists within the metaverse. AmazeVR shares the identical imaginative and prescient for this subsequent technology of music.”
“Our JV partnership with SM Leisure will ship mesmerizing, totally immersive VR concert events that includes mega Okay-Pop stars.”
Steve Lee, AmazeVR
AmazeVR Co-CEO Steve Lee, mentioned: “Our JV partnership with SM Leisure will ship mesmerizing, totally immersive VR concert events that includes mega Okay-Pop stars.
“By no means earlier than have followers been in a position to expertise their favourite artists in such an intimate and private manner. Get able to see fascinating choreography because the music involves life, with the fan middle stage.”
He added: “We’re thrilled on the prospect of working with SM to collaborate with Okay-pop and different Asian artists, in addition to different Asian music corporations, by our new partnership.
“They’ve influenced Okay-pop globally, united the music {industry} throughout the continent, and introduced distinctive and energetic performances to worldwide audiences.
“We’re going to see some phenomenal VR concert events.”
Music Enterprise Worldwide
