Jessica Rivera has joined SoundCloud as its International SVP & Normal Supervisor, whereas Maurice Slade has been named Head of Advertising and marketing on the firm.
The 2 hires will work on SoundCloud’s efforts to bolster the corporate’s Artist Partnerships choices, which gives options designed to “assist each rising and established artists navigate the trade at each stage of their journey”, says the corporate.
Rivera joins SoundCloud from the Nas co-founded music firm Mass Attraction, the place she has served as Normal Supervisor for simply over a 12 months since becoming a member of the corporate in June 2021.
Earlier than that, she served as Head of Artist Relations for YouTube’s West Coast territory, the place she managed streaming content material and advertising and marketing campaigns and secured unique partnerships.
Rivera additionally spent over a decade at Common, the place she oversaw the East Coast for Common Music Publishing and signed artist/songwriters Think about Dragons, Take A DayTrip and Alex Da Child.
She additionally signed Rihanna throughout her time at EMI Publishing, previous to stints at Def Jam and Dangerous Boy Information.
Slade, in the meantime, comes from Epic Information as SVP of Advertising and marketing, the place he performed an necessary position within the advertising and marketing and branding of artists equivalent to Travis Scott and 21 Savage, says SoundCloud.
Previous to his time at Epic, Slade was the Senior Director of Advertising and marketing and Technique at Jay-Z’s leisure firm Roc Nation.
In 2010, he based the leisure model Grits & Biscuits, which “celebrates the southern expertise by means of city music, cultural connections and nightlife strikes in a down residence atmosphere”, says SoundCloud.
“We’re so proud to welcome Jessica and Maurice to the SoundCloud household.”
Eliah Seton, mentioned: “We’re so proud to welcome Jessica and Maurice to the SoundCloud household to guide our efforts in working extra carefully with artists on the highest degree.
“Every of them brings a sterling repute as two of essentially the most well-connected and well-respected artistic leaders in music.
“As we work towards offering an answer for artists at each stage of their careers, we have now management in Jessica and Maurice that can make SoundCloud an much more enticing residence for artists.”
“It’s an inspiring time to affix SoundCloud because the workforce accelerates the corporate’s revolutionary artist partnerships enterprise.”
Slade added: “It’s an inspiring time to affix SoundCloud because the workforce accelerates the corporate’s revolutionary artist partnerships enterprise.
“This permits us to offer a useful alternative to artists by constructing customized at-scale advertising and marketing and monetization instruments, and our objective is to proceed constructing upon these assets to help as many artists as doable.”
“I’m excited to be becoming a member of an organization dedicated to evolving artist options and companies.”
Jessica Rivera, added: “Navigating the music trade could be a difficult and nuanced course of for artists, and SoundCloud helps change that with its artist partnerships providing.
“I’m excited to be becoming a member of an organization dedicated to evolving artist options and companies whereas main the following technology of artists to a extra equitable future.”
Rivera and Slade be part of plenty of latest govt hires at SoundCloud.
On June 15, Twitch’s former Head of Music Tracy Chan left the video streaming platform to affix SoundCloud as its Senior Vice President of Creator.
On the time, Eliah Seton referred to as Chan’s appointment “a game-changing addition to [the] management workforce at SoundCloud”.
On June 6, Jennifer Caserta was named SoundCloud’s Head of Individuals, with a remit to advertise strategic individuals practices on the firm and handle worker branding for SoundCloud’s world workforce.Music Enterprise Worldwide