Ricardo Taco has joined Dwell Nation to guide the corporate’s Latin music technique for its Live shows division throughout Canada.
Claudia Valencia has additionally been named Tour Director at Dwell Nation, primarily based out of Guadalajara, Mexico, and Maritsa Restrepo takes on the position of Ticketing Coordinator, primarily based out of Los Angeles. Dwell Nation says that Each might be devoted to offering experience to the corporate’s Latin division.
Taco might be answerable for rising the corporate’s Latin music presence in Toronto and all through Canada.
He’ll work carefully with Riley O’Connor, Chairman of Dwell Nation Canada, and can act because the liaison between Hans Schafer, Dwell Nation’s SVP of International Touring, and the corporate’s Latin reserving crew globally.
Taco will assist develop Latin touring reveals for Canadian venues of all sizes, and can develop into the nation’s festivals and outside properties.
Taco has beforehand been an impartial promoter and has partnered with Dwell Nation and different promoters in numerous capacities over the previous 15 years in Ontario, Canada.
He’s promoted and marketed artists reminiscent of Wisin Y Yandel, Ozuna, Maluma, J Balvin, Farruko, Arcangel, Jerry Rivera, Rosalia, J Quiles, Juanes, Grupo Area of interest and DeLaGhetto.
As Tour Director, Claudia Valencia might be constructing and executing enterprise methods for Latin excursions run by Dwell Nation, together with artists reminiscent of Pepe Aguilar, Sebastián Yatra, Wisin Y Yandel, and Los Ángeles Azules.
Claudia Valencia started her profession by working with Latin artist, Maná, for over a decade.
Following that, Valencia labored as a Tour Rep for Dwell Nation Touring, the place she labored with artists reminiscent of Romeo Santos, Aventura, J Balvin, Marco Antonio Solis, and Luis Miguel, earlier than working as an Impartial Expertise Supervisor at Vibras Lab.
Maritsa Restrepo has expertise working in numerous field places of work, reminiscent of at The Basic Heart in Athens, GA.
In Restrepo’s new position as Ticketing Coordinator, she is going to help with tour set-ups, facilitate promotions, and assist in communication between artist groups and venues.
“Canada is a robust Latin music market.”
Hans Schafer, Dwell Nation
Hans Schafer, SVP of International Touring for Dwell Nation, stated: “We have now steadily grown our Latin division at Dwell Nation with consultants who perceive the music and symbolize Latin followers, permitting us to higher service our artists.
“Canada is a robust Latin music market, and our new key touring hires will assist set the technique to proceed constructing on our growth to succeed in new audiences all through North America.”
Dwell Nation’s Latin division was launched in 2017, and since then has expanded its presence in Latin music by various hires and key offers.
In June, Daryivett Romo joined the corporate as Director of Latin Tour Advertising and marketing, Katrina Rodriguez was named Supervisor of Latin Tour Advertising and marketing, Stephanie Rodriguez was appointed Latin Tour Advertising and marketing Coordinator, and Nadia Hernandez joined Dwell Nation because the Live shows’ division Director of Latin Communications.
In 2021, Dwell Nation additionally acquired a majority stake in Mexico-based live performance promoter OCESA Entretenimiento, in a deal price virtually $450 million.Music Enterprise Worldwide
